Honda Headlines
Honda Produces 20 Millionth Automobile in North America
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Honda produced its 20 millionth automobile in North America based on January 2009 production totals to be released this week. Honda began local auto production in 1982, in Marysville, Ohio.*
"The production of 20 million cars and light trucks in North America was achieved through the ultimate in teamwork by our suppliers, business partners and dealers working together with Honda associates to create joy for our customers," said Tsuneo Tanai, president & CEO of Honda of America Mfg., Inc. and head of Honda's production operations in North America, covering the U.S., Canada and Mexico.
In a letter thanking the more than 34,000 associates working in the company's manufacturing, sales, marketing and R&D operations in North America, Tanai said: "Most importantly, we owe our deepest appreciation to our customers, as none of our accomplishments would be possible without the loyalty they have shown to their Honda and Acura products."
Consistent with Honda's commitment to produce products close to the customer, more than 77% of all Honda a
nd Acura vehicles sold in the U.S. in 2008, were produced in North America- a total of 1,421,427 units. Further, 11 different models are produced exclusively in North America- the Honda Accord Coupe, Civic Coupe and Si, Civic GX natural gas vehicle, Odyssey, Pilot, Element and Ridgeline and the Acura TL, MDX, RDX and CSX (Canadian exclusive model).
Honda has four U.S. automobile plants in Marysville and East Liberty, Ohio; Lincoln, Alabama; and Greensburg, Indiana; two plants in Alliston, Ontario, Canada; and a plant in Jalisco, El Salto, Mexico.
In addition to the 20 million cars and light trucks, Honda's cumulative North American production of automobile engines exceeds 18.4 million units, mostly in Ohio and Alabama, with automatic transmission production now exceeding 13 million units at plants in Ohio and Georgia.
Honda currently partners with more than 620 North American suppliers, including 545 in the U.S., and 
purchased more than $19.5 billion in parts and materials from its North American suppliers in 2008.
Honda also continues to grow its automobile export program, including both finished vehicles and component parts sets, such as Honda's U.S.-made engines and components sourced from U.S. suppliers. From the start-up of automobile exports in 1987 through 2008, Honda exported 922,668 vehicles made in North America to world markets.
This year marks the 50th anniversary of the establishment in 1959 of American Honda Motor Co., Inc., Honda's first overseas subsidiary. Honda began U.S. motorcycle production in Ohio in 1979, and U.S. automobile production in 1982. The company has invested more than $10.6 billion in its North America operations, including 16 major manufacturing facilities employing more than 34,000 associates, to produce Honda and Acura automobiles, motorcycles, all-terrain vehicles, personal watercraft, lawn mowers, general-purpose engines, and other power equipment products.
2010 Honda Insight Hybrid Makes World Debut at the North American International Auto Show
More affordable five-passenger, five-door Honda hybrid to go on sale in the beginning of April 2009
The all-new 2010 Honda Insight hybrid car made its world debut today at the North American 
International Auto Show. Utilizing the latest generation of Honda’s Integrated Motor Assist™ (IMA®) hybrid technology and new, more cost-efficient production methods, the 2010 Insight defines a new stage in the evolution of hybrid technology, providing hybrid customers with a new level of affordability, fun-to-drive performance, and a U.S. EPA city/highway fuel-economy rating of 40/43 miles per gallon.
The 2010 Insight will be launched at Honda dealers throughout the United States in the beginning of April 2009 and will be priced below the Civic Hybrid.
“Honda hybrids have always offered great value, high fuel efficiency and a healthy dose of fun near the middle price range in the Honda lineup,” said John Mendel, executive vice president of American Honda. “With the introduction of the all-new Insight, we’re opening up Honda’s fun-to-drive, versatile and fuel-efficient hybrid technology to an entirely new group of buyers that previously may not have considered a hybrid because of either image or cost."
Evoking the advanced and aerodynamic five-door sedan design first deployed on 
the revolutionary FCX Clarity fuel cell car, the new Insight has a low center of gravity and a spacious five-passenger cabin, offering the kind of driving experience and roomy, versatile interior space that customers have come to expect from Honda.
To help Insight owners realize the full benefits of Honda hybrid technology, the Insight will feature a new interactive, driver-focused fuel economy enhancement technology named the Ecological Drive Assist System (Eco Assist™). Eco Assist combines multiple functions:
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A driver-activated ECON mode that optimizes control of the continuously variable automatic transmission (CVT), engine and related powertrain components to further improve vehicle fuel efficiency;
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a driver feedback function that uses an innovative speedometer display with changing background colors to provide real-time guidance to the driver on achieving higher fuel efficiency; and
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a unique fuel-economy scoring function using a plant-leaf graphic to provide feedback to the driver on current-trip driving efficiency and lifetime fuel-efficient driving performance.
All Insights are powered by an advanced 1.3-liter SOHC aluminum-alloy i-VTEC engine and CVT, along with a new generation of 
Honda’s IMA hybrid system for exceptional fuel economy and fun-to-drive performance.
The Insight’s IMA system incorporates a 10-kilowatt (13 hp) electric motor and a compact Intelligent Power Unit (IPU) – recapturing and storing kinetic energy from vehicle braking and deceleration and supplying additional power for acceleration when needed. Packaging of the ultra-compact IMA battery and IPU in the vehicle’s rear floor allows the enhanced utility of a 60/40 split and fold-down rear seat back.
The Insight’s IMA system has the capability to operate exclusively on electric power in certain low- to mid-speed driving conditions. It also provides for cylinder deactivation within the gasoline engine during deceleration and for engine shutoff when the vehicle is stopped. With a 10.6-gallon fuel tank, the Insight delivers an estimated maximum driving range in excess of 400 miles.
Standard safety features on all Insights include dual-stage, dual-threshold front airbags; front-side airbags with a passenger-side Occupant Position Detection System (OPDS); side curtain airbag system; 
anti-lock brakes with electronic brake distribution (EBD); driver- and front-passenger active head restraints and a front body designed to mitigate pedestrian injuries. All new Insights also feature Honda’s Advanced Compatibility Engineering™ (ACE™) body structure, which provides improved crash compatibility between vehicles of different size and ride height, enhancing protection for Insight occupants while reducing the potential for injury to occupants of the opposing vehicle in a frontal collision.
Additional standard features on all new Insights include 60/40 split and fold-down rear seatbacks; two-tier digital instrument panels; automatic climate control; power windows, mirrors and door locks; a tilting and telescoping steering wheel and a 160-watt AM/FM/CD audio system with MP3 audio playback, an auxiliary audio input jack and Speed-Sensitive Volume Control (SVC).
Insight EX models add alloy wheels, cruise control, 6-speaker audio system with USB audio interface, steering-wheel mounted paddle shifters, Honda Vehicle Stability Assist™ (VSA®) and an available Honda Satellite-Linked Navigation System™ with Voice Recognition.
Honda is a leader in developing cleaner, more fuel-efficient vehicle technologies, including the original Honda Insight, introduced as America’s first mass-produced hybrid car in December 1999. American Honda has announced plans to increase its U.S. hybrid sales beyond the new Insight with the introduction of a third hybrid car, based on the Honda CR-Z concept vehicle, within the next couple of years. Honda is also a leader in the development of advanced alternatives to gasoline, including the zero-emission, hydrogen-powered Honda FCX Clarity fuel cell car, the world’s most advanced production automobile.
